Chapter 4 - Terms

A combination of the tools of marketing.

• Place
• Marketing mix
• Packaging
• Brand

Something that a business offers to satisfy customer's needs and wants.

• price
• place
• product
• promotion

A name, term, symbol or design used to identify a product.

• packaging
• brand
• product
• price

The container or wrapper for a product.

• Brand
• Packaging
• Goodwill
• Marketing mix

The amount of money a business charges for a product.

• Place
• Price
• Promotion
• Product

The location of a business as well as the type of retail outlet used by the business.

• Product
• Price
• Place 
• Promotion

Informing target customers that the right product is available at the right place, right price and the right time.

• Product
• Price
• Place
• Promotion

A paid form of promotion that can be in print, broadcast or electronic media.

• Direct marketing
• Personal selling
• Advertising
• Public Relations

A promotion method that sends customised messages directly to target customers.

• Direct marketing
• Personal selling
• Advertising
• Public Relations

The positive ideas or feelings that the public has towards a business, its products and its staff.

• Goodwill
• Branding
• Marketing mix
• Promotion