Data capture

Which of the following data might a business learn from its customers: 

• Data about traveling expenses
• Financial data about competitors 
• Market share data
• Data about buying habits 

Pauline has gathered so much data for her business’s marketing team that she’s having trouble organizing and storing them all. These data have become less useful to Pauline’s company because of 

• information overload
• Pauline’s lack of training.
• their irrelevance to the company. 
• trademarks and copyrights.

If marketers do not have enough secondary data available to meet the company’s needs, they must

• conduct primary research. 
• find a new project.
• create data.
• wait until secondary data appear. 

Write 'True' or 'False'
Data obtained in the original form is known as raw data

• TRUE
• FALSE

How many people were surveyed?

• 20
• 10
• 18
• 8

Which one of the following survey questions would generate numerical data?

• What is your favourite colour?
• What type of car does your family own?
• How long does it take for you to travel to school?
• What type of dog do you own?

What is a census?

• A tool used to collect statistical data
• Statistics collected from an entire population
• The factual information collected from a survey or other source 
• A group chosen from a population

What is a sample?

• A tool used to collect statistical data
• Statistics collected from an entire population
• The factual information collected from a survey or other source 
• A group chosen from a population

What is a survey?

• A tool used to collect statistical data
• Statistics collected from an entire population
• An element or feature that can vary
• A group chosen from a population

What is statistics?

• The practise of collecting and analysing data
• Statistics collected from an entire population
• An element or feature that can vary
• A group chosen from a population