Chapter 1: Marketing Is All Around Us

Selling camping gear through catalogs mailed to Sierra Club members and other outdoors people is an example of place utility. 

• True
• False

According to the text, the place is the means of getting the product into the consumer's hands. 

• True
• False

"Buy one get one free." This is an example of distribution.

• True
• False

People who share similar needs and wants and who can purchase your products are called a market. 

• True
• False

The owner of a miniature golf business provides her customers with a/anservice _____________. 

• promotion
• good
• service
• exchange

At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool? 

• product planning
• information utility
• market research
• marketing mix

Which economic utility increased when fast food restaurants began accepting credit cards?

• possession utility
• form utility
• information utility
• place utility

Which of the following utilities is not directly related to marketing?

• possession utility

• form utility

• information utility

• place utility

After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered... 

• a customer
• a consumer
• a target market
• a possession utility

During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ______________ utility.

• time
• place
• form
• utility