Think Marketing first and second quiz

Mrs. Romuldi has perfected the process to replace the ribbon in typewriter cartridges, therefore allowing them to be reused. She expects her business to be successful because she has a great product. What is Mrs. Romuldi's approach to business?

• marketing orientation
• efficiency orientation
• production orientation
• selling orientation

What is the name for the business philosophy where managers are concerned that their business decisions are balancing the expectations of customers, shareholders, the environment and society at large?

• marketing orientation
• selling orientation
• production orientation
• socially responsible marketing orientation

What orientation is described by the following example? Seagram's Distilleries covers the cost of public transportation on New Year's Eve.

• non-profit cause marketing
• production
• socially responsible marketing
• publicity marketing

The first stage in the marketing process is

• needs assessment.
• test marketing
• concept development.
• feasibility testing.

An airline that collects customer information about proposed new routes is conducting a

• market analysis.
• competitive analysis.
• needs assessment.
• consumer analysis.

Young males in the 18-24 age range are Coke Zero's

• geographic market.
• prime market.
• target market.
• relationship market.

When the elements of the marketing mix are combined effectively, the resulting marketing strategy should

• leverage the company's brand image.

• satisfy the needs of the target market and achieve organizational objectives.

• maximize the company's profits and minimize advertising expenditures.

• ensure the company dominates its niche market.

BMW's decision to produce the Mini Cooper was a ________ decision.

• distribution
• brand
• product
• pricing

Apple separates itself from its competition by offering unique products that deliver combinations of benefits that are unlike other market offerings. This is called

• brand extension.
• product differentiation.
• product quality.
• product orientation.

"Mama's Diner" emphasizes its unique recipes, home-cooked taste, and fresh preparation in its marketing plan. What strategy is "Mama's" executing?

• entrepreneurialism

• product differentiation

• niche marketing

• intangible benefit