Rely on the concept introduced by the theme rather than on the words.

• Conceptual Spin-offs
• direct spin-offs
• theme

Feature key words pulled directly from the theme statement.

• Conceptual Spin-offs
• direct spin-offs
• theme

Finishes the story of the year and brings the yearbook to closure.

• divider
• endsheet
• closing section
• parting page

A spread that indicates a new section and provides design continuity throughout the yearbook.

• divider
• endsheet
• closing section
• parting page

The final printed page of the yearbook with a design similar to the title page; makes a powerful and final verbal and visual statement of the theme or concept.

• divider
• endsheet
• closing section
• parting page

The heavy paper between the cover and the first and last pages that help hold the pages into the cover.

• divider
• endsheet
• closing section
• parting page

Introduces the story of the year and explains the yearbook’s concept.

• endsheet
• opening section
• parting page
• closing section

Key words, phrases or ideas that support the main theme or catch phrase through word choice or concept and are used for each section of the book or content modules. These unify the yearbook and highlight the coverage.

• spin off
• title page
• theme
• direct spin-off

The first page of the yearbook makes a positive first impression and provides critical reference information.

• spin off
• title page
• theme
• direct spin-off

A central idea or concept that sets the tone for telling the story of the year. Repeated throughout the yearbook on the cover and endsheets and in opening, closing and divider pages, it unifies the storytelling message of the book and gives it its personality.

• spin off
• title page
• theme
• direct spin-off