MWD 1.02 Digital Communication Products Vocabulary Quiz

A short publication, usually folded into columns, that educates, promotes public awareness, advertises, or simply provides information about a specific topic.

• Brochure
• Business card
• Flyer
• Newsletter

A publication that contains contact information for a business or individual

• Business card
• Flyer
• Newsletter
• Brochure

A one-page publication publication use by a business or individual to advertise or provide information about a short term event.

• Flyer
• Brochure
• Newsletter
• Letterhead

A publication that contains contact information preprinted in the header and ready for use  in formal corresponence

• Letterhead stationary
• Newsletter
• Brochure
• Business card

A publication created by a business or individual describing a variety of events over a specific time period and usually tailored to a specific group that is distributed on a regular basis

• Newsletter
• Brochure
• Flyer
• Business card

A line in a publication naming the writer of an article

• Byline
• Captoin
• Masterhead
• Header

A phase, sentence,  or several sentences, placed between a headline and an article to provide a segue between them

• Deck
• Jump line
• Kicker
• Byline

A short description of an image displayed alongside the image

• Caption
• Kicker
• Sidebar
• Deck

A line of text at the end of a continuing article telling the reader the page that the article  continues on

• Jump line
• Kicker
• Sidebar
• Deck

A large phase appearing at the beginning of an article

• Headline
• Masterhead
• Nameplate
• Header