Rhetorical Appeals

A 32-oz. bottle of Tide holds enough to wash 32 loads.   

• Appeal to Pathos
• Appeal to Ethos
• Appeal to Logos

Tiger Woods endorses Nike.

• Appeal to Pathos
• Appeal to Ethos
• Appeal to Logos

A commercial shows an image of a happy couple riding in a Corvette.

• Appeal to Pathos
• Appeal to Logos
• Appeal to Ethos

Miley Cyrus appears in Oreo advertisements.

• Appeal to Pathos
• Appeal to Ethos
• Appeal to Logos

Advil Liqui-Gels provide up to 8 hours of continuous pain relief.

• Appeal to Pathos
• Appeal to Ethos
• Appeal to Logos

A magazine ad shows people smiling while smoking cigarettes.

• Appeal to Ethos
• Appeal to Logos
• Appeal to Pathos

Voting for me will make you happy.

• Appeal to Pathos
• Appeal to Ethos
• Appeal to Logos

When I was president, our school's rate of recycling improved by 75%.

• Appeal to pathos
• Appeal to ethos
• Appeal to logos

Dentists agree that Crest is better than Colgate.

• Appeal to Ethos
• Appeal to Pathos
• Appeal to Logos

One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

• Appeal to Pathos
• Appeal to Ethos
• Appeal to Logos