Search Header Logo

Marketing Concepts Review

Authored by Laura Strickland

Other

9th - 12th Grade

Used 13+ times

Marketing Concepts Review
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A particular group of consumers at which a product or service is aimed.

bullseye
market plan
target market
focus group

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is the marketing function that includes the process of deciding how to physically get the goods to the customers,

financing
selling
management
distribution

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Getting the money that is necessary to pay for setting up and running a business; also includes decisions on the payment collection methods.

financing
selling
distribution
information management

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing function that includes obtaining, developing, maintaining, and improving a product/service in response to market opportunities.

distribution
product/service management
selling
marketing mix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing function that includes the effort to inform, persuade, or remind potential customers about a business’s products or services. Also part of the marketing mix.

pricing
selling
information management
promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Changing raw materials into usable goods or putting parts together to make them more useful.

form utility
possession utility
promotion utility
place utility

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Having a product where customers can buy it

form utility
place utility
information utility
time utility

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?