SEM II Unit 2.01-2.04

To obtain operating funds, a not-for-profit sportcamp for underprivileged children might seek

• celebrity endorsements.
• grant or foundation monies.
• capital-improvement loans.
• tax refunds from the community.

What do amateur sport organizations often solicit in order to be able to operate?

• Grant money
• Media coverage
• Free publicity
• Playing time

A sport/event planner contacting a local business about supporting an upcoming tennis tournament is an example of following up with potential

• participants.
• corporate sponsors.
• paying customers.
• spectators.

Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers

• improve their brands.
• advertise their products.
• encourage vendor loyalty.
• service their sponsors.

What is a benefit to a sports team of coordinating outreach projects with local community organizations?

• Generates public support for a team
• Attracts athletes from other sports
• Decreases the need to advertise
• Improves relations with the media

Foundations for grant money are 

• millionaires.
• volunteer their money by finding you.
• usually local and are found by searching for non-profits in the area.
• schools and churches.

Which are things that can be used to maintain/build fan support

• Get the people involved with the event to perform at their highest level
• Give the fans a reminder about the event
• Inform local people about the event
• All of these.

By assigning a staff member to communicate and coordinate activities with each of its sponsors, a

• creating expanded advertising opportunities.
• maximizing mass-media exposure.
• processing special orders.
• providing efficient, ongoing service.

Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to

• reinforce important deadlines.
• conduct follow-up activities.
• evaluate sponsorship activities.
• discuss sponsorship benefits.

Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company, Caitlin calls the company's president and asks her/him if s/he has any questions or concerns about the proposal. What selling activity is Caitlin performing?

• She is communicating sponsorship benefits.
• She is upselling the level of sponsorship.
• She is following up with the potential client.
• She is negotiating terms with a vendor.