What kind of goals should sports or event marketers set if they have the appropriate data?

• Realistic
• general

Sporting goods businesses often gather marketing information to accomplish which action?

• Obtain licensing contracts 
• Identify trends

 What is one way that sports or event marketers use marketing information?

• To develop new products
• To determine credit scores

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?

• In a proactive and systematic manner 
• Before it implements organizational changes 

To know what websites and advertisements visitors see, sports and event e-marketers would check which component?

• Clickstream data 
• Text files 

A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?

• Government sources 
• Telephone surveys 

Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?

• Trade journal 
• Sales report 

Which is a secondary source of information for a sport or an event?

• Demographic reports 
• Computerized surveys

Which internal records might a business use to analyze information regarding customer satisfaction levels?

• Comment cards 
• Credit reports

What information is usually contained in a database about competitors?

• Production Techniques 
• Advertising media