SEM 1.01-1.05

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?

• Awareness
•  Image 
•  Image extension 
• Loyalty

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?

• Inconsistent
• Perishable
• Tangible
• Consistent

What are most sports or event products classified as?

•  Pure goods 
•  Pure services 
•  A combination of goods and services 
•  A combination of rented and owned-goods services 
  

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

•  Promotions 
• Advertising
•  Media relations 
•  Community relations 
  

A person responsible for matching up corporations with events that reach his or her target market has a career in which area?

• Sponsorship management 
•  Sales promotion 
• Hospitality
•  Advertising sales 
  

For a sports organization, which marketing activities involve responsibility for licensing activities?

• Merchandising
•  Community relations 
• Sales
•  Public relations 

Surrounding communities benefit from professional sports teams by which action occurring?

•  Endorsing local political candidates 
•  Attracting tourist dollars 
•  Hiring handlers to make sure athletes behave 
•  Making seat licenses available to season ticket holders 
  

The core benefits to customers who purchase sports products include entertainment, health, and which other component?

•  Promotion 
• Independence
• Achievement
• Adaptability

One characteristic of event marketing involves promoting and selling which product or service?

•  Tangible product 
•  Unique experience 
•  Nonperishable item 
•  Physical appeal 
  

Which is an example of promoting a sports event?

•  Holding a race for a charitable organization 
•  Selling food products to a concession stand 
•  Delivering exercise bikes to retailers 
•  Distributing information about a NASCAR race