Color Design Stategies

Full color gets more attention, creates more interest and gives a better impression than black and white. 

• True
• Falso

Red stands out while blue.....

• moves forward
• recedes
• attracts-attention grabber
• is a warm color

Color draws out certain kinds of emotion. Blues, greens tend to invoke

• anger
• warmth
• coolness (ice, water etc.)
• simplicity

The purity of a color

• Tint
• Hue
• Shade
• Chroma

When designers use colors of various tones of the same hue, this creates color_________________.

• energy
• harmony
• excitement
• emphasis

Call to Action is....

• Design effect that gets the customer to act
• Same as the click through ratio
• color scheme
• Filter in PhotoShop