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Marketing Unit 3

Authored by Andrea Hallam

Specialty

10th - 12th Grade

Used 72+ times

Marketing Unit 3
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21 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

All the different products a company makes or sells.

Product Line
Product Width
Product Mix
Product Item

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A specific model, brand, or size of a product within a product line

Product Mix
Product Line
Product Width
Product Item

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A group of closely related products manufactured and or sold by a company

Product Mix
Product Line
Product Width
Product Depth

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The number of items offered within each product line.

Product Line
Product Width
Product Depth
Product Mix

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The number of different product lines a company manufactures or sells

Product Width
Product Depth
Product Item
Product Mix

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The stages a product goes through in its life.

Product Plan
Product Positioning
Product Life Cycle
Product Item

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The image a product produces in the mind of a consumer.

Product Positioning
Product Item
Product Life Cycle
Product Modification

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