What part of a marketing-research report would be mentioned only briefly in an oral presentation?

• Research methods
• Relevant information
• Pertinent data
• Research findings

An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of

• scientific data.
• computer software
• informal outlines.
• handmade graphics.

An effective technique to use when giving an oral presentation of report findings and recommendations is to keep the presentation

• relatively simple
• technically oriented.
• free from detail.
• on a complex level.

Which of the following is a characteristic of an effective marketing report:

• Explains role of executive management
• Contains names of contributing editors
• Provides industry review information
• Answers specific research questions

Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?

• Analysis
• Introduction
• Summary
• Appendix

The main portion of a marketing report that explains the research findings should include

• summaries and recommendations
• technical appendixes and indexes
• data-collection procedures.
• supporting tables and graphs.

One of the main portions of a marketing report describes the research methods and the

• industry review standards
• data collection procedures
• technical terminology.
• consulting expenses.

Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n

• franchise arrangement
• sponsorship.
• affiliation.
• licensing agreement

What type of sponsorship objective involves bartering for goods and services?

• Cost avoidance
• Revenue generation
• Activation
• Promotion

Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of thefollowing sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:

• Olympic opening ceremony
• Extreme-sporting event
• Pro-football game
• Affinity-sporting event