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Market Research Terms

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10th - 12th Grade

Used 17+ times

Market Research Terms
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21 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Systematic process of planning, collecting, analyzing, and communicating information that is relevant to making better marketing decisions.

Marketing Information System
Marketing Research
Marketing Research Process
Observation

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Define problem, determine research type, determine approach/collect data, analyze results, make recommendations.

Market Research
Marketing Information System
Marketing Research Process
Observation

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Type of research to Identify problems or hypotheses/discover insights and ideas.

Exploratory Research
Descriptive Research
Quantitative Research
Qualitative Research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Type of research used to describe market functions, conditions, or characteristics.

Descriptive Research
Causal Research
Exploratory Research
Survey Research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Type of research that identifies cause-and-effect relationships.

Causal Research
Descriptive Research
Marketing Research
Exploratory Research

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information collected for the first time to solve the problem being studied.

Causal Information
Primary Data
Secondary Data
External Data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information already collected for another purpose that can be used to solve the current problem.

Causal Information
Primary Data
Secondary Data
External Data

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