SEM Chapter 7

Today, most television programs are distributed to viewers just once or twice.

• True
• False

Live performances are expensive to produce and always generate a large amount of revenue.

• True

• False

Television networks bid for the right to distribute sports programming for various professional leagues.​

• True
• False

"Jailbreaking" a phone is an illegal procedure that allows users nearly unlimited access to unauthorized apps.

• True
• False

The timing of a live entertainment event rarely affects the distribution to other countries.

• True
• False

Radio, television, and the Internet are examples of mass media.​

• True
• False

The marketing mix and distribution of professional sports games is controlled by

• major TV networks
• League Agreement
• NCAA
• major advertisers

U.S. football is well suited for being broadcast on television because

• it has continuous activity
• each football play lasts for a long period of time
• 
  there are several time outs during the game
• each football play lasts for a short period of time

"Pay what you can" has become an important new model for the distribution of

• broadway theater
• music
• literature
• sporting events

For a product or service to be successful, customers must be able to obtain the product or service when and where they want it.

• True
• False