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Marketing MM51 2.08

Authored by Eric Brown

Other

9th - 12th Grade

Used 3+ times

Marketing MM51 2.08
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Josh wants to know more about the benefits of his new iPad. What about the iPad does he want to know?

“What is the warranty?”
“What is it?”
“What is the price?”
“What is in it for me?”

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Geri asks a salesperson about some features of the new Samsung Android cellular telephone. Since the salesperson is not aware of the features, what should the employee do?

Tell the customer to contact the manufacturer
Explain that she or he is new and does not know
Try to serve the customer as best she can
Ask an available, experienced employee

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does a feature-benefit chart help a salesperson?

Evaluates customer reaction to the presentation
Explains the business's compensation rate to the salesperson
Determines which features and benefits appeal to each customer
Provides a quick reference to the salesperson about the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer asks a specific product question that a new salesperson cannot answer. What should the new salesperson do?

Tell the customer to contact the manufacturer
Explain that she or he is new and does not know
Try to serve the customer as best she or he can
Ask an available, experienced employee

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a product benefit that a salesperson might point out to a customer who wants to buy a computer?

Monitor has a non-glare screen.
Preinstalled software saves money.
Print capability is optional.
Models are available in many colors.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When salespeople explain the benefits of a technical product, which question are they answering for customers?

“What is the warranty?”
“What is it?”
“What is the price?”
“What is in it for me?”

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of product information might a salesperson be able to obtain from a manufacturer's representative?

How the product is made
What credit terms are available
How the product became popular
What inventory method to use

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