BUS150 - Digital Marketing (CH13)

Carrying out the goals of business through utilization of the internet

• e-commerce
• social networking
• digital marketing
• digital media

Electronic media that function using digital codes via computers, cellular phones, smartphones, and other digital devices that have been released in recent years.

• e-commerce
• digital marketing
• digital media
• social networking

People spend more time on social networking sites than they do on email.

• true
• false

Uses all digital media including the internet and mobile and interactive channels, to develop communication and exchanges with customers.

• e-commerce
• digital media
• digital marketing
• social networking

A characteristic of digital marketing: The ability of the marketer to identify customers before they make a purchase.  Example: Amazon installs cookies on a user's computer that allows it to identify the owner when he or she returns to a site.

• Addressability
• Intractivity
• Accessibility
• Connectivity

The __________ facilitates business transactions, allowing companies to network with manufacturers, wholesalers, retailers, suppliers, and outsource firms to serve customers more quickly and more efficiently.

• e-business platform
• social networking sites
• internet
• digital media

Because it is fast and inexpensive, _____________ is making it easier for businesses to conduct marketing research, provide and obtain price and product information, and advertise, as well as fulfill their business goals by selling goods and services online.

• digital marketing
• digital media
• e-commerce
• digital communication

A characteristic of digital marketing: The ability of customers to express their needs and wants directly to the firm in response to its marketing communication.  Example: Texas Instruments interacts with its customers on its Facebook page by answering concerns and posting updates.

• Addressability
• Interactivity
• Accessibility
• Connectivity

The following are attributes of digital media EXCEPT:

• customer communications are faster and interactive
• help companies reach new target markets more easily, affordably, and quickly
• software that creates an interface that enables users to add or edit the content
• helps marketers use new resources in seeking out and communicating with customers

________________ is a more popular business tool than Facebook

• LinkedIn
• Twitter
• YouTube
• Tinder