Sports Marketing I Objective 3 (Part 1)

Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a

• niche market
• demographic characteristic
• sponsor
• marketing mix

The promoters of an extreme-sports weekend would most likely target which of the following

• professional athletes
• older men, ages 40-50
• business executives
• young men, ages 12-34

What should a sports or entertainment event do in order to be successful?

• earn maximum profits
• generate favorable press
• satisfy customer wants
• promote popular causes

An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have

• past experience
• athletic ability
• leisure time
• disposable income

When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of

• gender
• demographics
• geographics
• psychographics

Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event

• personalities
• demographics
• expectations
• affiliations

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising

• out-of-home
• newspaper
• direct
• radio

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

• Endorsement
• Testimonial
• Promotion
• Broadcast

A vital promotional technique for entertainment marketing is the use of

• distribution.
• vertical integration.
• broadcast webs.
• trailers.

When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to

• assume that literal language translations are acceptable.
• use the same advertising strategy with all markets.
• develop different brands for each market
• adapt promotional messages for each market.