Sem 2.00 review

why do event organizers develop production schedules 

• To analyze safety and health consideration for the event 
• To organize rehearsals prior to the day of the event 
• To arrange for the media to broadcast the event 
• To outline all of the activities need to prepare for the event 

A basketball team wins a postseason playoff game and proceeds to play another team for the regional championship. In which type of tournament is the basketball team participating 

• Tri-level 
• Multistage
• Heat 
• Scramble 

What kind of goals should sport or event marketers set if they have the appropriate data 

• Open-ended 
• Realistic  
• General 
• Broad 

When or how should a professional soccer league obtain information about the need and want of a target market 

• before it implements organizational changes  
• Only when there appears to be a problem 
• If ticket sales show short-term improvement 
• In a proactive and systematic manner 

what is one way that sport or event marketers use marketing information 

• To develop new products 
• To determine credit scores 
• To change economic treads 
• TO prepare sales invoices 

Sporting goods businesses often gather marketing information to accomplish which action  

• Identify trends 
• Obtain licensing contracts 
• Gain the the respect of competitors 
• Adjust credit ratings 

A sport  or an event organization that wants to obtain information about the population in a certain geographic location might use which source  

• Government sources 
• Telephone surveys 
• Primary databases 
• Personal questionnaires 

To know what websites and advertisement visitors see sports or an event marketer can obtain internal  

• Text files 
• Direct delivery programs
• Clickstream  data 
• Internet service providers 

Which is an example of a secondary source of data that a sport or an event marketer can obtain internally

• Magazine article 
• Trade journal 
• Government website 
• Sales report 

Which is a secondary source of information for a sport or an event 

• Personal interviews 
• Computerized surveys 
• Accounting records 
• Demographic reports