Primary Research

What does observation involve?

• Watching the tv, for example, how people present themselves
• Watching people work, for example, how fast they work
• Watching types of behaviour, for example, people shopping
• Watching horse racing

One method of observation is known as?

• An observer
• A mystery shopper
• A watcher
• A nosy parker 

What does research through experimentation help to NOT find?

• The suitability of a product for a specific reason
• How change will affect the product
• If the product will sell well

Which is a typical type of survey?

• Face to face
• All of them
• Postal
• Telephone or email

E-market research has increased over the past 10 years

• True
• False

Which is NOT part of e-market research?

• Paper based

• Interactive questionnaires

Why are focus groups used?

• To bring together a group of people to discuss a particular product or issue
• All of them
• It enables open ended questions
• It can generate 'rich' information rather than a standard response 

What is a panel survey?

• People sitting in a line
• Only one or two people involved at a time
• Conducted over a period of time with the same group of people

What do panels provide information on?

• Typical items bought
• How consumers respond to marketing campaigns
• Which items are becoming less popular
• All of them

A field trial is what?

• Sitting in a field counting lorries 
• Asking people questions about what they like to eat
• A group discussion
• Testing a new product or service before launching it