
Marketing Unit 4
Quiz
•
Other
•
10th - 12th Grade
•
Hard
Andrea Hallam
Used 4+ times
FREE Resource
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17 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Promotion is persuasive communication
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing approach that demonstrates the goodwill of an organization or boosts its public image
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A combo of strategies & cost effective allocation of resources
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Used to attract customers to a product and increase their perception of its value
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Designed to complete the sale once customer is attracted.
Most flexible = 1 person at a time
Staff must be very knowledgeable
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Paid form of non-personal communication by an identified sponsor
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Advertising toward a target group of prospects (often current customers)
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