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Marketing Unit 4

Authored by Andrea Hallam

Other

10th - 12th Grade

Used 4+ times

Marketing Unit 4
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17 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Promotion is persuasive communication

True
False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing approach that demonstrates the goodwill of an organization or boosts its public image

Instructional
Product
Institutional
Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A combo of strategies & cost effective allocation of resources

Promotion
Promotional Mix
Advertising
Institutional

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Used to attract customers to a product and increase their perception of its value

Institutional Promotion
Product Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Designed to complete the sale once customer is attracted.
Most flexible = 1 person at a time
Staff must be very
 knowledgeable

Advertising
Personal Selling
Direct Marketing
Public Relations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Paid form of non-personal communication by an identified sponsor

Direct Marketing
Personal Selling
Sales Promotion
Advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising toward a target group of prospects (often current customers)

Advertising
Direct Marketing
Personal Selling
Public Relations

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