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SEM I UNIT 3

Authored by Cantrel CaryHS

Other

10th - 12th Grade

Used 36+ times

SEM I UNIT 3
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67 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?

Gender 
Demographics 
Geographics 
Psychographics 

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?

Past experience 
Athletic ability
Leisure time
Disposable income

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?

To schedule deliveries
To monitor employee performance 
To make product-management decisions
To evaluate vendor relationships 

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is a factor that sports and event marketers consider when targeting customers for a specific event?

Personalities 
Demographics 
Expectations 
Affiliations 

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What should a sport or an event do in order to be successful?

Earn maximum profits
Generate favorable press
Satisfy customer wants
Promote popular causes

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The promoters of an extreme-sports weekend would most likely target which demographic group?

Professional athletes
Older men, ages 40–50
Business executives 
Young men, ages 12–34

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?

Niche market
Demographic characteristic 
Sponsor 
Marketing mix 

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