SEM I UNIT 3

When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?

• Gender 
• Demographics 
• Geographics 
• Psychographics 

An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?

• Past experience 
• Athletic ability
• Leisure time
• Disposable income

A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?

• To schedule deliveries
• To monitor employee performance 
• To make product-management decisions
• To evaluate vendor relationships 

Which is a factor that sports and event marketers consider when targeting customers for a specific event?

• Personalities 
• Demographics 
• Expectations 
• Affiliations 

What should a sport or an event do in order to be successful?

• Earn maximum profits
• Generate favorable press
• Satisfy customer wants
• Promote popular causes

The promoters of an extreme-sports weekend would most likely target which demographic group?

• Professional athletes
• Older men, ages 40–50
• Business executives 
• Young men, ages 12–34

Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?

• Niche market
• Demographic characteristic 
• Sponsor 
• Marketing mix 

Which is a vital promotional technique for entertainment marketing?

• Distribution 
• Vertical integration 
• Broadcast webs
• Trailers

 A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?

• Stadium signage
• Opt-in e-mail
• Contest 
• Newspaper 

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

• Endorsement 
• Testimonial 
• Promotion 
• Broadcast