Promotional Strategies

Promotional Strategies

9th - 12th Grade

20 Qs

quiz-placeholder

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Promotional Strategies

Promotional Strategies

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Hard

Used 160+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Advertising is ___________________.

Paid, personal presentation of ideas, goods,or services
A marketing technique used when there is no other alternative to reach customers
A combination of print and digital images to create awareness 
Paid, nonpersonal presentation of ideas, goods,or services

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is free placement in the media of newsworthy items about a company or product?

Public relations
Public image
Publicity 
Public persona 

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Communication intended to persuade, inform, or remind a target market about businesses or products

Advertising 
Promotion
Marketing
Discounts 

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Influencing potential customers to buy before product is actually made is known as?

An on-going plan 
Promotional mix 
Pre-selling
Promotional plan 

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

True/False: All promotional techniques are centered around a specific group of customers.

True
False 

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is an example of institutional promotion?

Advertising
Public Relations 
Sales Promotion
Direct Marketing 

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The goal of ____________________ is to make a sale?

Sales promotion
Publicity 
Product Displays
Personal Selling

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