Promotional Strategies

Advertising is ___________________.

• Paid, personal presentation of ideas, goods,or services
• A marketing technique used when there is no other alternative to reach customers
• A combination of print and digital images to create awareness 
• Paid, nonpersonal presentation of ideas, goods,or services

What is free placement in the media of newsworthy items about a company or product?

• Public relations
• Public image
• Publicity 
• Public persona 

Communication intended to persuade, inform, or remind a target market about businesses or products

• Advertising 
• Promotion
• Marketing
• Discounts 

Influencing potential customers to buy before product is actually made is known as?

• An on-going plan 
• Promotional mix 
• Pre-selling
• Promotional plan 

True/False: All promotional techniques are centered around a specific group of customers.

• True
• False 

Which of the following is an example of institutional promotion?

• Advertising
• Public Relations 
• Sales Promotion
• Direct Marketing 

The goal of ____________________ is to make a sale?

• Sales promotion
• Publicity 
• Product Displays
• Personal Selling

Coupons, product samples, and displays are examples of _______________?

• Sales promotion
• Direct marketing
• Personal selling
• Digital advertising 

A magnet is an example of a(n) ___________, which is a low-cost item given to consumers at a discount or for free.

• Discount
• Premium
• Incentive
• Sales promotion

FuelPerks at Giant Eagle is an example of a(n) __________________?

• Premium
• Incentive
• Perk
• Discount