ch 10 review -FoB

The final business in an indirect channel of distribution

• manufacturer
• wholesaler
• retailer
• consumer

direct, individualized communication w prospective customers

• personal selling
• marketing research
• target market
• focus group

considers the needs of customers when developing a marketing mix.

• marketing concept

• channel of distribution

• promotion

• marketing research

Services are ___, meaning consumed at same time they are produced.

• inseparable
• perishable
• intangible
• none of these

What is the first step in the consumer decision making process?

• figure out target market

• create a marketing mix

• evaluate if advertising was effective

• recognize a need

Businesses that take part in a channel of distribution are called:

• retailers
• channel members
• consumers 
• distributors

Studies that gather new info specifically directed at a current problem

• primary research
• secondary research
• both
• neither

contests, games, and giveaways are examples of:

• publicity
• public relations
• sales promotion
• advertising

Which of the following is a free form of promotion:

• advertising
• publicity
• sales promotion
• personal selling

Which is NOT one of the 4 elements of the Marketing Mix?

• price
• personal
• promotion
• product