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2. Introduction to Marketing

Authored by David Pugh

Other

9th - 12th Grade

53 Questions

Used 4+ times

2. Introduction to Marketing
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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Tangible items that have monetary value and satisfies your needs and wants, such as cars, tv, furniture, and clothing

Valuables
Services
Goods
Invaluables

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Intangible items that have monetary value and satisfy your needs and wants

Goods
Invaluables
Services
Non-services

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The idea that a business should strive to satisfy customers needs and wants while generating a profit for the business

Marketing Mix
Marketing Management
Marketing Concept
Content Marketing

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Comprised of four marketing activities; product, price, promotion and place, also known as the 4P's. A business tries to integrate these activities to satisfy the needs of consumers.

Advertising
Marketing Mix
Sales Marketing
Industrial Marketing

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The group of people who are willing and able to purchase a certain product. A market can be either a consumer or organizational market. In a consumer market, customers purchase goods and service for their own personal use.

Goods
Market
Services
Materials

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The particular segment of a total population on which a business focuses its expertise to satisfy that submarket in order to accomplish its profit objectives.

Target Market
Market
Segmentation
Target

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The process of dividing markets into segments on the basis of consumer life styles, attitudes, behavior, and drives

Demographics
Markets
Psychographics
People

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