2. Introduction to Marketing

Tangible items that have monetary value and satisfies your needs and wants, such as cars, tv, furniture, and clothing

• Valuables
• Services
• Goods
• Invaluables

Intangible items that have monetary value and satisfy your needs and wants

• Goods
• Invaluables
• Services
• Non-services

The idea that a business should strive to satisfy customers needs and wants while generating a profit for the business

• Marketing Mix
• Marketing Management
• Marketing Concept
• Content Marketing

Comprised of four marketing activities; product, price, promotion and place, also known as the 4P's. A business tries to integrate these activities to satisfy the needs of consumers.

• Advertising
• Marketing Mix
• Sales Marketing
• Industrial Marketing

The group of people who are willing and able to purchase a certain product. A market can be either a consumer or organizational market. In a consumer market, customers purchase goods and service for their own personal use.

• Goods
• Market
• Services
• Materials

The particular segment of a total population on which a business focuses its expertise to satisfy that submarket in order to accomplish its profit objectives.

• Target Market
• Market
• Segmentation
• Target

The process of dividing markets into segments on the basis of consumer life styles, attitudes, behavior, and drives

• Demographics
• Markets
• Psychographics
• People

Belonging to or characteristic of a particular region.

• Demographics
• Geographics
• Target Markets
• Content Marketing

The advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many people as possible

• Individual Marketing
• Marketing Concept
• Content Marketing
• Mass Marketing

The amount of net income a household or individual has available to invest, save or spend after income taxes

• Disposable Income
• Discretionary Income