Product Management

This could be either a good or a service with monetary value that satisfies customer’s needs and wants.

• product
• slogan

This is an intangible activity that is exchanged directly from the producer to the consumer and consumed at the time of production:

• good
• service

This is a tangible object that consumers can purchase to satisfy needs and wants. It can be stored after purchase and potentially resold.

• good
• service

Virtually all products can be marketed to both industrial buyers and to final _______________.

• producers
• consumers

This is the service characteristic that means that the service cannot be touched, seen, tasted, heard, or felt.

• inseperable
• intangible

The service sector is the largest and fastest-growing employment area in our economy.

• True
• False

Virtually all products can be marketed to both industrial buyers and to final consumers.

• True
• False

This will ultimately determine if a good or service is an industrial good or a consumer good:

• The time of day and day of the month that the good is purchased. 
• Who purchased the product and how it is used. 

The unique name, symbol, or design that identifies a product, service, or company.

• brand 
• slogan 

The brand __________ is the unique, memorable quality of a brand. 

• name
• image