2017 DECA Marketing Career Cluster Sample Exam

What type of law focuses on issues regarding the promises that businesses make with their customers, vendors, and other business partners?

• Patent
• Constitutional
• Probate
• Contract

A basic principle of procedural due process involves _________ before taking action.

• awarding damages
• obtaining witnesses
• providing notice
• creating evidence

Which of the following statements is true regarding joint ventures?

• Large corporations are the only business structures that can benefit from joint ventures.
• Joint ventures are used only when it is necessary to raise a lot of capital.
• Joint venture arrangements are usually short-term relationships.
• An independent attorney must always be consulted before signing a joint venture agreement.

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine...

• their target markets' needs and wants.
• how intermediaries are performing.
• how much to charge for their products.
• what to name their products.

Which of the following is a benefit of channels of distribution?

• Producers must spend more money.
• We can more easily obtain products from all over the world.
• Retailers must spend more money.
• We spend more time looking for products we want.

A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it...

• controls resale prices.
• prohibits monopolies.
• violates antitrust laws.
• limits producers' rights.

A producer can minimize channel conflict among its distributors and retailers by...

• offering different products through each channel.
• selling its items directly to the end users.
• establishing slotting fees for certain channels.
• requesting that the channel members carry only its brand.

Which of the following is a leading question?

• Mia is a great manager, isn't she?
• How was your weekend?
• What did you discuss in the meeting?
• What are you having for lunch?

During a brainstorming session, should participants be allowed to add new ideas to the list that are based on another group member's idea?

• Yes, because ideas that are too outrageous should be immediately modified
• No, because using someone else's idea is considered stealing
• No, because it can be interpreted as a poor evaluation of the idea
• Yes, because other participants' ideas can trigger new ideas

When businesses need to formalize the information provided to employees, customers, or other businesses, they often use __________ communication.

• written
• lateral
• upward
• verbal