Campaign Strategies Quiz

A group of labor union workers decide to create buttons to support a candidate. This is an example of:

• Testimonials/Endorsements
• Glittering generalities
• Plain folks
• Coat-tailing

A candidate creates a TV ad highlighting positive events/facts from his first term as president. This is an example of:

• Stacking the deck
• Testimonials/Endorsements
• Coat-tailing
• Glittering generalities

Two candidates decide to attend a county fair to promote their campaign while wearing jeans and rolling up their shirt sleeves. This campaign strategy is known as:

• Stacking the deck
• Testimonials/Endorsement
• Plain folks
• Glittering generalities

A candidate decides to highlight failures about his opponent. This is an example of:

• Negative or Attack Ads
• Glittering generalities
• Stacking the deck
• Testimonials/Endorsemen

A candidate uses the catch phrase "A Vote For Me Equals Security." This is an example of:

• Glittering generalities
• Plain folks
• Stacking the deck
• Testimonials/Endorsements

A vice president decides to run for office, but worries that people will link him to the outgoing, unpopular president. This is an example of:

• Coat-tailing
• Guilt by association
• Glittering generalities
• Plain folks

According to the background essay, which campaign strategy is most effective?

• Negative or Attack Ads
• Plain folks
• Glittering generalities
• Testimonials/Endorsements

Which of the following is not a measuring stick for campaign strategies?

• Informative
• Ethical 
• Effective
• Encouraging

What is a candidate's main goal in campaign advertising?

• To attract as many votes as possible
• To provide information to voters
• To raise political awareness
• To be the very best

What is society's goal for political campaigns?

• To provide information to voters to make a good decision
• To attract as many voters to a candidate as possible
• To ensure high voting numbers on election day
• To deter voters away from a candidate