Persuasive Advertising Techniques

Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.

• Name Calling
• Bandwagon
• Transfer
• Card Stacking

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.5.5

CCSS.RI.8.5

CCSS.RI.6.8

Putting down another brand, product or candidate.

• Bandwagon
• Name Calling
• Testimonial
• Put Down

Tags

CCSS.RI.7.5

CCSS.RI.5.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.5.8

Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.

• Transfer
• Glittering Generalities
• Card Stacking
• Appeal to Emotion

Tags

CCSS.RI.6.5

CCSS.RI.5.5

CCSS.RI.7.8

CCSS.RI.5.8

CCSS.RI.8.8

The use of regular, everyday people with whom viewers can identify.

• Bandwagon
• Plain Folks
• Testimonial
• Transfer

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.5.8

CCSS.RI.8.8

Using emotionally appealing words closely connected to values and beliefs to convince without any supporting information or reasons.

• Appeal to emotion
• Card Stacking 
• Transfer
• Glittering Generalities

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.8.8

Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."

• Plain Folks 
• Bandwagon
• Card Stacking
• Testimonial

Tags

CCSS.RI.6.5

CCSS.RI.5.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.6.8

The use of a celebrity or expert to influence the buyer.

• Plain Folks
• Testimonial
• Glittering Generalities
• Card Stacking

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.5.5

CCSS.RI.8.5

CCSS.RI.6.8

Using many facts or facets of the product to impress the buyer.

• Card Stacking
• Appeal to Emotion
• Name Calling
• Glittering Generalities

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.5.8

CCSS.RI.8.8