Marketing 1 Product Planning

All of the different products that a company makes or sells

• Product Line
• Product Mix
• Product Depth
• Line Extension

A group of closely related products manufactured and/or sold by a business. (i.e. beverages, snacks, coffee, personal care)

• Product Planning
• Product Mix
• Product Depth
• Product Line

This product mix strategy adds depth to a line by introducing more products.

• Product Modification
• Line Extension
• Primary Line
• Screening Ideas

A specific model, brand, or size of a product within a product line.

• Product Mix
• Product Depth
• Product Width
• Product Item

The number of different lines a business makes or sells represents this

• Product Mix
• Product Depth
• Product Width
• Line Extension

The number of items offered within each line represents this

• Product Mix
• Product Depth
• Product Width
• Line Extension

This product mix strategy alters existing product

• Product Modification
• Line Extension
• Product Management
• Product Mix

First step in New Product Development

• Screen Ideas
• Generate Ideas
• Test with Consumers
• Commercialization

The final step in New Product Development where the company reviews product performance and perception

• Test with Consumers
• Evaluation/Customer Acceptance
• Introduce Product
• Business Proposal

In Product Life Cycle stages, the stage in which sales and profits decrease is called

• Introduction
• Growth
• Maturity 
• Decline