Web 2.0 Promotions

Any form of communication a business or organization uses to inform, persuade or remind people about its products and improve its public image is 

• marketing 
• promotion
• product 
• selling 

All of the following are a part of the promotional mix EXCPT

• advertising
• Public relations
• sales promotions
• distribution

This refers to any activity designed to create goodwill toward a business

• public relations
• publicity
• personal selling
• sales promotions 

A specific activity within public relations dealing with newsworthy information is

• public relations

• publicity

• personal selling

• sales promotions

The different audiences for public relations includes

• Employees, customers, costumers 
• Customers, Community, Costumers 
• Community, Employees, Customers 
• Costumers, community, employees 

All other activities other than personal selling, advertising, and publicity that are used to stimulate customer purchasing is 

• sales promotion
• promotional mix
• marketing mix
• broadcast media 

An advantage of newspaper advertising is

• limited color pages
• targets their advertising
• less visually appealing
• declining media field

Consumer magazines are

• Cost effective for advertisers who want to reach a target audience
•  Industry specific
• Used to promote to professionals 
• Developed for personal interests 

How often are billboards changed?

• every 6 months
• every year
• every month 
• never

All of the following are internet advertisements except?

• banner ads
• specialty ads
• search engine ads
• social media ads