Intro to Business Chapter 4 Review

Which Marketing Activity is used in providing personalized and persuasive information to customers to help them buy the products and services they need:

• Buying
• Selling
• Transporting
• Storing

Which Marketing Activity is used in holding products until customers need them. Products are stored in location such as shelves, in storage rooms, and in warehouses.

• Buying
• Selling
• Transporting
• Storing

Display Advertising uses which method of delivery?

• Newspapers, magazines, journals, and directories
•  Radio, television
•  Sales letters, catalogs, brochures, inserts
• a.  Window, counter, and aisle displays, special signage, trade show

Publication Advertising uses which method of delivery?

• Newspapers, magazines, journals, and directories
• Radio, television
• Sales letters, catalogs, brochures, inserts
• Window, counter, and aisle displays, special signage, trade show

Which Product Life Cycle stage occurs when a new product is introduced that is much better and customers switch from the old product to the new?

• Introduction
• Growth
• Maturity
• Decline

 Which Product Life Cycle stage occurs when several brands of the new product are available?

• Introduction
• Growth
• maturity
• Decline

Which of the 4 Ps provides information to consumers that will assist them in making a decision and persuade them to purchase a product or service?

• Price
• Place
• Promotion
• Product

Which of the 4 Ps includes all attributes, both tangible and intangible, that customers receive in exchange for the purchase price?

• Price
• Place
• Promotion
• Product

Products that consumers purchase less frequently than convenience goods, usually have a higher price, and require some buying thought

• Convenience goods
• Shopping Goods 
• Specialty Goods
• Unsought Goods

Customers do not shop for some products because they do not have a strong need for them

• Convenience goods
• Shopping goods
• Specialty goods
• Unsought goods