Marketing Chpt 6 Consumer Behavior

To implement the marketing concept, a business must understand its customers. 

• true
• false

A final consumer buys goods and services to produce and market other goods and services or for resale. 

• true
• false

A need is an unfulfilled desire. 

• true
• false

Meeting your physiological needs is optional. 

• true
• false

Business consumers buy goods and services to resell or for use in producing and marketing other goods and services. 

• true
• false

Consumers are at different levels on the hierarchy of needs. 

• true
• false

There are seven levels in the hierarchy of needs. 

• true
• false

Which of the following is a part of consumer behavior?

• how a competitor prices its products
  
• the design of a marketing research study
  
• factors that influence how people purchase and use products and services 
• all are correct 

A final consumer might purchase a product for all of the following reasons except 

• for personal use 
• at the request of family members 
• to use for a hobby or personal interest 
• for use in a part-time business 

The first (bottom) level in the hierarchy of needs is 

• security
• esteem
• social
• physiological