What is the purpose of the media?

• To create and sustain profit for institutions

• To provide direct moral guidance for the masses

• To expose society to a wide range of socio-cultural values and viewpoints

• For entertainment/distraction/escapism

Which of these is not a reason why the media is regulated?

• The protection of public order and support for instruments of government and justice.

• The provision of entertainment that covers the widest possible range of genres, styles and philosophical positions.

• The protection of individual and sectional rights and interests

  that might be harmed by unrestricted use of public means of

  communication.

• The promotion of the efficiency and development of the

  communication system, by way of technical standardization, innovation, connectivity and universal provision.

What do you think 'Mean World Syndrome' refers to?

• The idea that, over a period of time, prolonged exposure to media violence produces (‘cultivates’) a numbing effect – desensitizes audiences.

• Popular media, especially the populist tabloid press, create a falsely negative view of the world, spreading fear and insecurity.

• Excessive TV watching leads to a pessimistic, negative view of the world. 1960s Research concentrated on negative TV content: news and drama.

• The idea that media can affect audiences’ behaviour and attitudes.

What can't film makers control in terms of mise-en-scene?

• Lighting

• Camera Angles

• Costume

• Facial Expression

To what does 'convergence' refer?

• The way texts will interact semiotically with one another?

• The way in which technologies and institutions come together in order to create something new.

• The way in which companies reach across to other industries to boost profitability.

• Any moment of hybridisation in the media.

Digetic refers to...

• ...sound whose source is not visible on the screen

• ...sound in general.

• ...sound whose source is visible on the screen

• ...sound that accompanies scenes in which the lead protagonist dies energetically.

Who theorised that, in terms of audience reception, there are 'preferred', 'oppositional' and 'negotiated' readings?

• Roland Barthes

• Katz and Bulmer

• Stuart Hall

• J.F. Lyotard

What is 'Two Step Flow'?

• When there is synergy between media institutions

• A type of delivery in rap where the artist spits out rhymes on the offbeat

• An audience theory that suggests we have to reflect on our ideas given what we consume in the media

• the idea that ideas flow from mass media to opinion leaders, and from them to a wider population

Which of the following images presents an iconoclastic depiction of Amsterdam?

• 
• 
• 
• 

With what issue would Baudrillard's theory of hyper reality potentially best fit?

• Issues associated with the male gaze

• Issues associated with reality tv

• Postmodernistic representations of the fluidity of identity

• Issues surrounding hegemony