Marketing Principles Exam

How to get the product from the manufacturer to the customer.

• Channel Management

• Market Planning

Using market research to make important business decisions.

• Product/Service Management
• Marketing Information Management

Obtaining, Maintaining, and Improving a product to make it more competitive in the market.

• Product/Service Management

• Market Planning

Obtaining, Maintaining, and Improving a product to make it more competitive in the market.

• Product/Service Management

• Market Planning

To inform, persuade or remind customers about your product or service.

• Promotion

• Selling

Providing customers with the goods and services they want.

• Channel Management

• Selling

There are how many core functions of marketing?

• 5

• 6

• 7

• 8

What function of marketing is described?

"A retail store employee puts a pair of shoes on a customer and asks how they feel."

• pricing

• selling

• promotion

• market planning

What function of marketing is described?

"A television commercial stresses the benefits of buying a new protein bar."

• selling

• promotion

• market planning

• channel management

A retailer decides to mark down all swimsuits in August.

• Product Management

• Selling

• Distribution

• Pricing