Product Life Cycle

Which of the following is a true statement about the introduction stage of the product life cycle:

• Profits are usually nonexistent.
• Costs are low.
• c. Sales growth is exploding.
• There is intense competition

Which of the following is a true statement about the growth stage of the product life cycle:

• Costs go up.
• Competitors arrive on the scene.
• It’s the longest-lasting stage of the product life cycle.
• Sales increase very slowly.

Which of the following is a true statement about the maturity stage of the product life cycle:

• Sales growth slows down.
• Profits increase.
• c. Competition becomes less intense.
• It is the easiest stage for marketers.

Most of the products we use are in which stage of the product life cycle?

• Introduction
• Growth
• Maturity
• Decline

In Product Life Cycle stages, the stage in which sales and profits decrease is called

• Introduction
• Growth
• Maturity 
• Decline

In a Product Life Cycle, the stage where there are steady sales and it becomes harder for marketers:

• Introduction
• Growth
• Maturity 
• Decline

Why does a company need to know the life-cycle stages of its products?

• To prevent imitators from entering the market
• To find new uses for the product
• To predict the length of the life cycle
• To adapt its marketing strategies

What is happening at point F on the Product Life Cycle?

• Introduction
• Decline
• Maturity
• Growth

Which of these are extension strategies of a product?

• Cut price
• Modify the product
• All of these
• Special Offers

An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?

• Decline
• Maturity
• Introduction
• Growth