Pick the Mix

Any paid form of non-personal presentation of idea, images, goods, or services.

• Billboards

• Advertising

An advantage consumers receive from using a product.

• Cost (of production)

• Benefit

The total amount of money spent on costs of materials, labor, taxes, etc., to manufacture economic goods and services.

• Cost (of production)

• Credit

The arrangement by which businesses or individuals can purchase now and pay later.

• Discount

• Credit

A deduction from the price of goods.

• Discount

• Expenses

A fact or characteristic of the product.

• Goal

• Feature

The money received by resource owners and by producers for supplying goods and services to consumers.

• Expenses

• Income

A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals.

• Marketing Concept

• Marketing Mix

The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, internet.

• Media

• Marketing Mix

The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

• Personal Selling

• Media