Mr. F's Sports & Entertainment Marketing Chapter 1 Test

Name the 4 parts of the Marketing Mix

• Distribution, Profit, Place, Price
• Distribution, Place, Price, Product
• Distribution, Price, Promotion, Product
• Distribution, Product, Prestige, Profit

There are 7 core standards for all Management activities.

• True
• False

Demographics include the following except

• age
• gender
• housing
• marital status

Royalties are earned by teams each time merchandise is sold bearing their

• home town
• logo
• win/loss record
• colors

Senior citizens and teenagers would enjoy the same travel mix.

• False
• True

Shared characteristics of a group, such as age, gender,and education are called ______

• the marketing mix.
• entertainment
• demographics
• gross impression

An example of a reality show is The Big Bang Theory.

• True
• False

The amount that customers pay for products is called the ______

• income
• price
• want
• need

This is whatever people are willing to spend their money and spare time viewing, rather than partipating in.

• Entertainment
• Sports
• Marketing
• Marketing Mix

The amount of money individuals have available to spend after paying for the necessities of life!

• Stable money
• Lottery money
• Discretionary income
• Monopoly income