MARKETING PLAN

Simple and clear statements of the results to be accomplished through marketing efforts are __________.

• SALES GOALS

• MARKETING GOALS

• MARKETING STRATEGIES

• PROMOTION STRATEGIES

Which of the following is not a characteristic of a target market?

• Clearly defined wants and needs the business can meet.

• External factors that can jeopardize a company’s growth.

• Enough customers to be profitable.

• MONEY TO BUY THE PRODUCT

A snapshot of the environment in which a business has been operating over a given period of time is a(n)

• situation analysis

• environmental scan

• SWOT ANALYSIS

• PEST ANALYSIS

What is market share?

• The amount of total sales over a time period
• The amount of total profit over a time period
• The amount of praise over a time period
• Taking a piece of the market

Paul wants to work in an industry that dictates the colors and fabrics that will be used in apparel during a specific season. What kind of fashion career includes this activity?

• Consumer services 
• fashion trends 
• fashion services 
• color services 

A clothing retail company contacts the local business development office for employment data. Which kind of research is this?

• primary 
• secondary 
• sales 
• consumer 

An idea for achieving marketing objectives that can be put into action is the

• Marketing strategy
• Implementation plan
• Situational analysis
• SWOT analysis

The characteristics of a business or product that place it at a disadvantage relative to others are called

• Dangers
• Hazzards
• Threats
• Weaknesses

A SWOT analysis examines all of the following except a business's

• Wealth
• Threats
• Opportunities
• Strengths

 __________ involves how the product or service will be made available to customers.

• Distribution
• Promotion
• Development
• Pricing