Market Research

The difference between quantitative and qualitative data is that qualitative data can be expressed as a number.

• True

• False

A company may avoid having a new product fail by doing appropriate market research.

• True

• False

A questionnaire should be clearly written so that all respondents interpret the questions in the same way, thus ensuring questionnaire reliability.

• True

• False

Only large businesses have the resources available to conduct market research.

• True

• False

A video game store consults Animation Trends, a publication by animation artists and video game developers.

• Primary data

• Secondary data

A focus group is brought together to evaluate the package design of a new product.

• Primary data

• Secondary data

A customer service questionnaire is distributed to customers.

• Primary data

• Secondary data

Finding a breakdown of the ethnic profile for a city on www.census.gov.

• Primary data

• Secondary data

Counting the number of customers who enter the store during different times of the day.

• Primary data

• Secondary data

This question is an example of a ____.

• Forced-choice question

• Open-ended question