Chapter 2: Putting the Customer First

Chapter 2: Putting the Customer First

9th - 10th Grade

30 Qs

quiz-placeholder

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Chapter 2: Putting the Customer First

Chapter 2: Putting the Customer First

Assessment

Quiz

Other

9th - 10th Grade

Practice Problem

Medium

Used 31+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

About half of every dollar that customers spend on products pays for marketing costs.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing concept requires maintenance of important relationships with customers.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The increased standard of living in the United States has resulted in less discretionary income for consumers.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Producers are the driving force behind the marketing concept.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Young families often spend entertainment dollars to attend sporting events for their children.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Two major goals of marketing are to determine what consumers want and how much they are willing to pay.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that have a comparative advantage are able to pass savings to their customers in the form of lower prices.

True

False

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