Marketing to Kids

Part A: What does the phrase “upper hand on parents” mean as used in paragraph 4?

• Fancy

• Disadvantage

• Advantage

• Marketing Strategy

Part B: What effect does this word choice have on the paragraph? (RI.2.4)

• It emphasizes that 77kids is the best retail store.

• The word choice conveys sadness.

• The word enchanting makes the reader feel sad.

• It emphasizes the strategies web designers use to entice children.

Select a sentence where the author uses an external viewpoint to distinguish and reveal his or her own.

• "Marketers are getting more and more devious," says Susan Linn (para 7)

• "But each day that she clicked it and answered three questions..."

• “I’ve got five dressers and seven bulletin boards,” says the girl.

• "A well-placed TV spot on a Saturday-morning cartoon show..."

What is the purpose of chunk 1 & chunk 2?

• The purpose is to excited kids about technology.

• The purpose is to explain how technology has impacted marketing to kids.

• The purpose is to promote Webkinz.

• The purpose is to promote McDonalds and 77kids.

Part B: How does the author of chunk 1 and 2 develop the purpose?

• The author writes anecdotes.

• In chunk 1 the author uses statistics to set the purpose.

• The author shares the story of a young girl who has been impacted by marketing.

• In chunk 2 the author discusses her personal experience.

What is the central idea of this paragraph?

• The best way to reach children is by placing an ad on a cereal box.

• It is impossible to market to children, they do not watch TV anymore.

• Marketing is not what it use to be, now marketers are advertising in different ways to reach children.

• Marketing is only able to be done online, TV is no longer an option.

“Up to age 16, kids are determining most expenditures in the household,” he says. “This is very attractive to marketers.” What does the word expenditures mean as used in the sentence?

• The action of spending funds

• Kids are decided which expedition to go on with their families

• The action of selling personal items

• Kids are purchasing household items online.

"...so they can create elaborate rooms for virtual versions of their Webkinz pets."

What does the word elaborate mean as used in the sentence?

• Simple

• Explain

• Plain

• Complex