Unit 2: The Business of Branding

Research has found that the _____ of popular brands activate parts of the brain linked to positive emotions.

• symbols

• revenues

• logos

• labels

Researchers have used machines to monitor brain activity while 20 people looked at the logos for several brands of companies and products. The scientists _____ the data found to what they already knew before.

• converted

• compared

• matched

• related

Scientists discovered that recognized brands caused activity specifically in the areas of the brain that are active when people have positive feelings. The lesser-known brands, however, _____ many parts of the brain, including some associated with negative feelings.

• registered with

• made an impression on

• had an effect on

• harmed

Given the research found, many_____ can learn a lesson from this: expose consumers to your brand over and over again in order to sell more.

• departments

• firms

• companies

• customers

Remember, it is important that companies _____ their ______ with quality and customer satisfaction.

• equate, themes

• brand, logos

• equate, revenue

• equate, logos

Branding is the process of equating a product with an idea or image.

• true

• false

In many countries, consumers do not like to purchase foreign products with foreign brand names.

• true

• false

Rolls Royce continues to use themes of integrity and 'Arabness' to sell its cars.

• true

• false

Social media is not considered an example of a medium to communicate ideas.

• true

• false

Peter Piper picked a peck of peppers;

A peck of peppers Peter Piper picked.

If Peter Piper picked a peck of peppers,

Where's the peck of peppers Peter Piper picked?

• Why would Alcindo presume we care about this?

• How does this equate to what we are seeing?

• Possibly this tongue twister is supposed to symbolize something.

• a way to subsidize and lessen the workload today, having fun with English!