2017-2018 Marketing Block Exam Study Guide

2017-2018 Marketing Block Exam Study Guide

11th - 12th Grade

61 Qs

quiz-placeholder

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2017-2018 Marketing Block Exam Study Guide

2017-2018 Marketing Block Exam Study Guide

Assessment

Quiz

Specialty

11th - 12th Grade

Medium

Created by

Joan Kane

Used 10+ times

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61 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing activities and jobs have not changed much over the past 100 years.

true
false

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When you buy an ice cream cone or a digital camera, you are involved in marketing.

true
false

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Each of the nine marketing functions occurs every time a product or service is developed and sold.

true
false

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The approach to managing marketing activities changes as organizations understand what makes marketing effective.

true
false

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Specialization of labor resulted in less of a given product being produced to exchange with other people.

true
false

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the early 1900s, businesses were mostly concerned about producing products that the business believed customers could afford and would purchase.

true
false

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Planning is the most important element of the “4 Ps of Marketing.”

true
false

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