Marketing Chapter 1

In marketing, _____ offered for exchange can be either goods or services.

• products

• customers

• salespeople

• managers

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

Tangible products that we use to satisfy our wants and needs

• Goods
• Services
• Marketing
• Tangible

That which can be touched

• Goods
• Services
• Marketing
• Tangible

Intangible items that have monetary value and satisfy needs and wants

• Goods
• Services
• Marketing
• Tangible

Not able to be touched

• Goods
• Advertising
• Marketing
• Intangible

Any place buyers and sellers exchange goods, services, and some form of money.

• Goods
• Advertising
• Marketing
• Marketplace

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product