S&E Ch6

When a business regionalizes a product, it commits the product to a location where it is the most popular and profitable.

• True

• False

A brand name is the legal protection of words and symbols used by a company.

• True

• False

The penetration price strategy usually results in higher profits but it also encourages competition.

• True

• False

Some states are considering legislation to pay college athletes.

• True

• False

New product development begins by finding ideas for new products.

• True

• False

Top college football and basketball coaches are paid million-dollar salaries to produce winning teams.

• True

• False

Salaries for the WBNA and NBA are close to being equal.

• True

• False

During the preference stage, consumers view brands as valuable.

• True

• False

A product is somewhat of a novelty in the introduction stage.

• True

• False

Joining an organization such as DECA or FBLA is one way a student can build his or her own personal "brand."​

• True

• False