Business English Intermediate - Brands

"I've been a fan of Apple since the first Mac" is an example of...

• brand loyalty

• brand name

• market leader

• none of the above

"It evokes coolness and youth" is an example of...

• brand image

• product placement

• market research

• none of the above

Disney's dominant position in movies, games, theme parks, retail, etc. makes it a clear example of...

• brand stretching

• brand awareness

• product endorsement

• none of the above

Product _________ is the introduction of a new product into the market.

• launch

• range

• lifecycle

• none of the above

is an example of...

• brand name

• product endorsement

• market leader

• none of the above

is an example of

• product endorsement

• product placement

• market research

• none of the above

This pie chart shows that with a ______ of 27%, HP is the ______

• market share - market leader

• market challenger - market leader

• market segment - market challenger

• none of the above

This is an example of...

• market group

• market segment

• target market

• none of the above