Data Do It

Which of The following is a requirement for good decision-making

• A college degree

• Money

• Data

• At least three options

Which of the following is not a common type of data used by marketers

• Quote

• Prediction

• Estimate

• Fact

Which of the following is an example of a fact

• The economy should get better during the next decade

• Valentine's Day is February 14

• It could cost up to $20 million dollars to launch a new product

• Junior year will be harder than sophomore year

Beth is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of...

• Quote

• Sales report

• Estimate

• Fact

The following is an example of a prediction

• About half of the businesses customers are female

• The business owes $200,000 in taxes

• Sales will be up 4% next quarter

• Sales were up 4% last quarter

Which of the following is an example of data that marketers could gather from the company sales team

• The latest market research studies

• The prices of raw materials

• What products competitors are currently offering

• How actual sales compare to sales goals

Which of the following pieces of data give a wealth of information about the customer

• A trade journal

• A sales invoice

• An expense report

• A sales report

A piece of easily observable data about a competitor is its

• Current promotional campaign

• Products in development

• Sales reports

• Future plans

The best source for data about the goods and services a company needs to buy for its own operation is it

• Vendors

• Sales team

• Customers

• competitors

Which of the following is an example of a trade journal

• Newsweek

• People

• AutoParts Report

• USA Today